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3 Talent Acquisition Trends Impacting Higher Education in 2022
Jarboe, Emily
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3 Talent Acquisition Trends Impacting Higher Education in 2022

By: Steve Waldron

Attracting, motivating, and retaining top talent should be a key concern for organizations in every industry, but especially in higher education. From leveraging technology to communicating compensation, here are three talent acquisition themes that should be on the minds of institutional leaders as we head into the homestretch of 2021.

Anticipating & Embracing Technology

Progressive higher education institutions are looking forward and not backward. Your students want to shrink geography, time and cost. To transform the student experience, there must be an investment in technology. The past year has brought down many barriers. It has diminished fear, shortened decision cycles, and created agility. Boards are seeking entrepreneurial leadership to embrace technological solutions and drive universities forward and costs down.

Reviewing Your Business Model

A trend continuing to pick up steam is a thorough analysis of all elements of the university. It's critical that your institution invests in data collection and analysis to know where your gain and loss centers are and enable more informed decisions. Likewise, it’s worth investing in leaders who can bring proactive, innovative solutions to your challenges, formulate strategies to enhance and create partnerships with the community and business, and drive new funding streams.

Communicating Total Compensation

Difficulty in attracting and retaining talent has become a growing trend during the last year. As the commercial sector feels the pinch, colleagues are being drawn away. Higher education tends to be rigid in setting internal equities and pay bands and slow to react to market fluctuation. This makes communicating the true value of employee compensation an imperative. The ability to put a value on benefits packages, paid time off, and things such as tuition mitigation are all the more critical; prepare to show that the grass really isn’t greener.

Higher education institutions have struggled with a shrinking talent pool for years, but the global pandemic has accelerated this talent shortage to a degree no one could have predicted. Experts say it’s only going to get worse as the Great Resignation continues to wreak havoc on virtually every industry across the U.S. As higher education changes rapidly, the most prepared and adaptable institutions are going to be those with the most innovative and forward-thinking leadership teams. We would love to discuss solutions and best practices for your institution’s next leadership search. Connect with us now.

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